What is an aroma?
An aroma (noun) is typically defined as a distinctive, pervasive and usually pleasant or savoury smell.
When appreciating whisky, an aroma is a single, or a collection of volatile congeners that comes from the drink. The congeners – which must be volatile – arrive in your nose. You sniff them in and the senses within your nose detect and it registers in the brain as a smell.
Watch the series of Aroma Shorts on our YouTube channel. Check out Wake Up Your Whisky Nose and the Diploma in the Art of Tasting Whisky.
