Opinion
How to Encourage Conversation Without Influencing People's Tastes
We asked some of EWA teachers and contributing experts for their advice on when to speak and when to listen.
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How to Keep a Whisky Tasting on Track (Without Killing the Fun)
Great hosting is less about sticking rigidly to a script and more about reading the room.
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How to Encourage Conversation at a Whisky Tasting
Our teachers and contributing experts basically all said the same thing: listen far more than you speak.
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What Not to Do When Hosting a Whisky Tasting
We asked some of our teachers and contributing experts about the most common mistakes they see first-time tasting hosts make. Reassuringly, they're all super easy to avoid.
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Sep 9, 2026
How to Create a Relaxed Atmosphere at a Whisky Tasting
The best whisky tastings aren't about proving how much you know, they're about helping people enjoy whisky with confidence.
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How Many Whiskies Should You Include in a Tasting?
If you're planning your first whisky tasting, one question usually comes up pretty quickly: how many whiskies should ...
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Five Whisky Experts on the Secret to Hosting a Great Whisky Tasting
We asked some of our teachers and contributing experts one simple question: What's the most important thing to get right when hosting a whisky tasting?
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4 Experts Share Their Favourite Whisky Tasting Format
With so many different ways to approach a tasting, from blind tastings to themed flights, what format works best?
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Aug 12, 2026
What Is a Horizontal Whisky Tasting?
One of the most enjoyable ways to explore whisky is to put different whiskies side by side and compare them in a horizontal tasting.
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What Is a Blind Whisky Tasting (And Why Should You Try One?)
A blind tasting isn't about proving how much you know. It's about discovering what you genuinely enjoy.
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Jul 29, 2026
What Is a Vertical Whisky Tasting?
A vertical tasting isn't about working upwards to the oldest or most expensive whisky. It's about understanding the journey.
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Why Everyone Should Try a Whisky Tasting at Least Once
If you've never been to a whisky tasting before, you might wonder what all the fuss is about. Why should someone give a whisky tasting a go?
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