Meet the Educator: Pedro Menezes
We’re thrilled to welcome Pedro Menezes, founder of the Escola Brasileira do Whisky, as our Approved Course Provider in São Paulo, Brazil. With over 15 years of experience in the beer industry as a sales and trade marketing leader - and now as a whisky educator and advocate - Pedro is dedicated to building whisky knowledge and appreciation across Brazil.
In Pedro’s own words
After more than 15 years in the beer business, I decided to dedicate myself to speaking, teaching, and evangelising about whisky and other spirits. I’ve always been curious about how things are made. Beyond working in the drinks industry, I am also a beer sommelier and brewing technician. When I discovered whisky, I approached it with the same curiosity and depth of study — and before long, teaching others felt like a natural step. Especially here in Brazil, where spirits are still most often seen simply as a mixer, it felt important to share whisky’s story.
Teaching is always rewarding, but teaching something you’re truly passionate about is amazing and that’s where whisky comes in.
For me, Edinburgh Whisky Academy is a true representation of Scotch whisky, because it is built on a genuine network of people who are deeply engaged with this great spirit.
My advice for anyone wanting to learn more about whisky is to pace yourself, build a strong foundation of knowledge, and always be open to tasting every spirit you have the opportunity to try. Each glass teaches you something.
Quick Fire Questions
First whisky you ever tasted?
As a blend, Ballantine’s Finest. My first single malt was Cardhu.
Best whisky you’ve ever tasted?
Balblair 1975 2nd Release, I can still (almost) taste it every time I think about it.
Favourite distillery to visit?
Springbank. Their Barley to Bottle tour is the best distillery experience I’ve had in Scotland.
Favourite non-whisky drink?
Armagnac, an almost hidden gem.
Favourite whisky and food pairing?
Desserts and whisky are amazing. Deanston Virgin Oak with a traditional Brazilian milk pudding is a perfect match.
What person, dead or alive, would you most like to share a dram with?
Masataka Taketsuru. I’d love to hear his thoughts on whisky, Scotland and life.
