Opinion
How Many Whiskies Should You Include in a Tasting?
If you're planning your first whisky tasting, one question usually comes up pretty quickly: how many whiskies should ...
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Five Whisky Experts on the Secret to Hosting a Great Whisky Tasting
We asked some of our teachers and contributing experts one simple question: What's the most important thing to get right when hosting a whisky tasting?
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4 Experts Share Their Favourite Whisky Tasting Format
With so many different ways to approach a tasting, from blind tastings to themed flights, what format works best?
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Aug 12, 2026
What Is a Horizontal Whisky Tasting?
One of the most enjoyable ways to explore whisky is to put different whiskies side by side and compare them in a horizontal tasting.
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What Is a Blind Whisky Tasting (And Why Should You Try One?)
A blind tasting isn't about proving how much you know. It's about discovering what you genuinely enjoy.
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Jul 29, 2026
What Is a Vertical Whisky Tasting?
A vertical tasting isn't about working upwards to the oldest or most expensive whisky. It's about understanding the journey.
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Why Everyone Should Try a Whisky Tasting at Least Once
If you've never been to a whisky tasting before, you might wonder what all the fuss is about. Why should someone give a whisky tasting a go?
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A Good Whisky Tasting is About Much More Than What's in the Glass
The best whisky tastings are full of conversation, laughter and shared discoveries. We asked some of our teachers and contributing experts to share a memorable whisky tasting moment.
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"How Do I Notice More Flavours?" Advice From Whisky Experts
Many people assume that experienced tasters have a naturally gifted nose or an encyclopaedic knowledge of flavour. But it's actually simpler than that.
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The Biggest Misconceptions About Whisky Tasting (And Why You Shouldn't Worry About Getting It Wrong)
For something that's supposed to be enjoyable, whisky tasting can sometimes feel surprisingly intimidating.
Should yo...
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What Does It Take to Sell American Single Malt Whiskey to the World?
To celebrate The Alcohol and Tobacco Tax and Trade Bureau (TTB) officially recognising American Single Malt as a distinct whiskey category, we have decided to release a video discussion from our Certificate in American Single Malt Whiskey course.
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Aug 12, 2024
Why is Everyone So Excited About American Single Malt Whiskey?
In February 2024, we were lucky enough to attend the ASMWC members’ meeting in Denver, Colorado. We asked attendees what they love about the new category of American single malt and what makes it so exciting.
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